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Brand Manager – ScanSnap and HHKB

Department: FCPA - Marketing
Location: Sunnyvale, CA

Functions as a marketing-centric lead for the ScanSnap and Happy Hacking Keyboard (HHKB) consumer lines. Knows the product, customer, competition and channels intimately. Uses that insight to create messaging and positioning, demand-gen programs, marketing strategy and execution aimed at extending market leadership for ScanSnap and HHKB products. This hands-on role will be highly visible, partnering with leaders across the organization to position the brands and products, drive awareness, increase demand and maintain market leadership. The successful candidate will be a highly effective storyteller and collaborator with a demonstrated history of working successfully across all levels of an organization. This role reports to our Sr. Director of Marketing.


Primary Responsibilities

  • Brand – Define each brand’s vision, promise and values. Lead brand identity development for all brands. Partner with stakeholders to drive effective brand execution through all consumer touchpoints and channels.
  • Management – Lead talented marketers to plan and execute brand, GTM, and demand-gen activities.
  • Communication – Provide crisp, insights-driven briefings for internal and external audiences.
  • Market and Competitive Intelligence – Be the expert in the market, target segments and buyers, how they buy and their buying criteria, as well as the competition and how to sell against them.
  • Go-to-Market Strategy and Execution – Develop company-wide strategies for consumer campaigns that inspire commitment and drive meaningful demand. Lead campaign planning and the annual marketing calendar. Build value propositions, positioning and messaging that differentiates our product/solutions in the market and translate those messages into content and sales tools that resonate with consumers and channel partners.
  • Product Launch – Plan and collaborate to launch new products and solutions, managing the cross-functional implementation of the plan.
  • Partner – Collaborate with product teams to share buyer insights that inform the product roadmap and launches; work with campaign strategists to develop campaign themes that drive adoption.
  • Product Marketing Materials – Plan and execute deliverables such as audience frameworks, personas, competitive analyses, positioning and messaging, sales collateral and courseware, pricing models, and competitive and win-loss analyses.
  • Research – Lead consumer research. Uncover rich insights and distill these into actionable takeaways across the organization.

5-8 years of marketing management, brand management, product marketing or similar field experience

Bachelor’s degree required, MBA preferred

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